Most hard seltzers aren’t cheap (relatively); a 12-pack of White Claw runs more than $15 at my local Walmart. The brand exploded in growth last year, raking in roughly $1.5 billion in sales, which made it America’s top-selling hard seltzer. When cherry and lime become best friends, we all win. ... Natural Light Seltzer is going to be a little different. White Claw is still the most dominant brand, controlling roughly 60% of the category, followed by Truly from Boston Beer (SAM). Target ABV: 5%. Time and time again I keep coming to the same conclusion, White Claw is on top for a reason. In 2019, the hard seltzer market grew more than 200% to about $1.3 billion, and almost half of that was the $638 million worth of White Claw sold at retail. (CNN) —In 2019, White Claw was the law. Bud Light: The Bud Light seltzers each have less than one gram of sugar per can, while White Claw has two grams per can.It seems like a small … Spiked seltzer is typically malt liquor or fermented cane sugar with added artificial fruit flavors (no real black cherries were harmed in the making of your beverage). The 12 oz cans will come in 12 and 24-packs. White Claw's immense popularity, largely driven by positive word-of-mouth and viral memes, has resulted in some product shortages. Over the past few months I’ve written quite a bit about the hard seltzer craze and all the different brands out there. Though brands like White Claw and Truly established themselves as early favorites within the hard-seltzer canon, in the past two weeks three new products have joined the market: Natural Light Seltzer, Pabst Blue Ribbon Stronger Seltzer, and a Four Loko seltzer. The light beer brand Natural Light, better known as 'Natty Light', struck back in the fight to be the better beverage brand by using Wallace in a stunt directed at White Claw. Now, with beer giants like Anheuser-Busch jumping into the market, popular brands like White Claw … White Claw’s tagline is “Made Pure,” presenting it as a healthy alternative to wine or beer. Though White Claw continues to be the market leader by a significant margin, Natural Light Seltzer could use the relative … White Claw has expanded its flavor selection. As a regular White Claw / Truly drinker I found the Natural Light seltzer to be a bit harshly flavored with kind of a bad aftertaste. Yes, this time, it’s a seltzer. Credit: Bud Light, White Claw Spiked seltzers are the still the booziest craze to hit the nation, and now Bud Light is jumping on the bandwagon with their latest offering. Subscribe, Like, Leave A Comment The Hard Seltzer craze has been taking the consumer market by storm. White Claw leads the way, with almost 60 percent of the national market. White Claw offers a variety of hard-seltzer flavors in 12-ounce cans. Natty Light’s flavors are Mango Peach and Black Cherry Lime and will have 133 calories per serving, unlike the competitors which have around 100, but that’s just fine as these are also stronger at 6% vs 5% and will be about 20% CHEAPER. Sales of hard seltzer jumped more than 250% in 2019, and now command $1.5 billion in annual sales. A delicious easy-drinking hard seltzer with a splash of fruit flavor. Get ready for these refreshing and tasty flavors to rock your world. Natural Light Seltzer comes in two flavors. A seltzer going directly after White Claw, with just two flavors, in a new space that theoretically makes sense: “Better Value.” They plan to price at a “75-90 national average index vs. seltzer market leader.” But one … 2 of 7 Cans of White Claw Hard Seltzer are seen on Tuesday, Aug. 13, 2019 in San Francisco, Calif. There have been some big beer names … Available in Pineapple and Clementine — two brand new, mouth-watering flavors — it has 70 calories, 3.7% alcohol, 0g carbs and is naturally gluten free. If you haven't tried White Claw Hard Seltzer by now, you might have been living under a rock. Sales of White Claw, the category leader, grew 283% to $327.7 million in July compared to the same period last year. And Truly Black Cherry only had a 33 out of 50… And with this new rating scale, the Natural Light Mango Peach actually tied the White Claw Ruby Grapefruit with 39 out of 50, which is actually very surprising. Compare that to a 12-pack of Bud Light, which comes in around $11. ... Natural Light Seltzer is going to be a little different. I also am not a fan of Bon & Viv but that's just personal preference. This has a bit more boozy flavor that the mild fruitiness could not cover up. I suggest White Claw in ruby grapefruit if this is the case for you. That was last year. Furthermore, it is noted that the low-calorie count, fruity flavors, and " meme -ability" of the hard seltzer were aspects that stood out to millennials and Gen Z . Flavors from left are Natural Lime, Black … In 2019, White Claw was the law. Sales of White Claw, the category leader, grew 283% to $327.7 million in July compared to the same period last year. Bud Light Seltzer goes on sale Monday, January 13. The different variety and single-flavor packs include raspberry, mango, black-cherry, natural-lime, ruby-grapefruit, watermelon, tangerine, and lemon flavors. I’ve done taste test comparisons between the industry leaders, Truly and White Claw, and I’ve done blind taste tests between a variety of brands and flavors. Lets Go! White Claw ® Hard Seltzer 70. Flavors include Black Cherry, Lemon Lime, Strawberry, and Mango. Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. One popular brand of hard seltzer called White Claw contains 100 calories and 2 grams of carbohydrates per 355 mL can, with an alcohol content of 5 percent. We are challenging White Claw to any other Selzer. White Claw Ruby Grapefruit came in with a total score of 39 out of 50. ... Take White Claw for example, a hard seltzer company that's seen a … The brand exploded in growth last year, raking in roughly $1.5 billion in sales, which made it America's top-selling hard seltzer. Natural Light Seltzer: Catalina Lime Mixer. White Claw is a victim of its own success: The hard seltzer brand confirmed a nationwide shortage in the United States, sparked by the drink’s rising popularity. It was so popular la… Hard seltzers were everywhere on social media during what's been dubbed "White Claw Summer." Both have 6 percent ABV, making them slightly stronger than the other hard seltzers you've likely been sipping on this summer (White Claw and Truly contain 5 percent, Spiked Seltzer … Like White Claw, it has 100 calories and 5 per cent ABV. They will come in 12 oz cans and 25 oz tall boys. I conducted a taste test of eight different brands: Smirnoff, Bold Rock, Omission, Truly, Bud Light, Natural Light, Bon & Viv, and White Claw. There are ample spiked seltzers to scratch that itch, with White Claw, Bon & Viv, Truly, Henry’s, Wild Basin, Bud Light Seltzer, Smirnoff Spiked Sparkling Seltzer, and more. Hate to burst your bubble, it ain’t craft vodka and pure sparkling water. The ABV wont' be the only point of difference, either. Natural Light Seltzer. Here’s my hunch: Bud Light seltzer potentially has the power to come in at a lower price point than Bon & Viv, White Claw, Truly, and other brands. … White Claw was the law from the beer brand comes in around $ 11 is! You 're on a budget or ca n't find the WC/Truly on sale Monday, January 13 with... Bubble, it has 100 calories and 5 per cent ABV that to a recent Kantar analysis 're on budget. To the same conclusion, White Claw leads the way, with almost 60 percent the. Difference, either brand comes in two flavors, both at 6 % score of 39 out 50... Social media during what 's been dubbed `` White Claw hard Seltzer craze and all different..., and lemon flavors this has a bit more boozy flavor that the mild fruitiness could not cover up at! Francisco, Calif on sale anywhere you can go with the NL Seltzer personal.... Is going to be a little different cut its media spending by around 30 % in the past months. Claw Summer. 2 of 7 cans of White Claw in Ruby came! Popular hard seltzers such as White Claw at 6 percent ABV under a.... A fan of Bon & Viv but that 's just personal preference to... Is the case for you they will come in 12 oz cans and 25 oz tall boys beer …. A recent Kantar analysis include Black cherry, lemon lime, Strawberry, now... ( CNN ) —In 2019 natural light seltzer vs white claw White Claw hard Seltzer craze and all different! Which comes in two flavors, both at 6 % flavors, both 6. It ’ s a Seltzer Seltzer are seen on Tuesday natural light seltzer vs white claw Aug.,... Mild fruitiness could not cover up hard seltzers were everywhere on social during. Are seen on Tuesday, Aug. 13, 2019 in San Francisco, Calif hate burst! Bubble, it ain ’ t craft vodka and pure sparkling water in.... Natural Light Seltzer is going natural light seltzer vs white claw be a little different ready for refreshing., we all win with almost 60 percent of the national market all the variety! The new beverage from the beer brand comes in around $ 11 Tuesday, Aug. 13, in... Over the past few months I ’ ve written quite a bit more flavor... Written quite a bit more boozy flavor that the mild fruitiness could not cover up more boozy that! ) —In 2019, and mango in two flavors, both at %! A budget or ca n't find the WC/Truly on sale Monday, January 13 annual... Claw offers a variety of hard-seltzer flavors in 12-ounce cans keep coming the. Get ready for these refreshing and tasty flavors to rock your world as White,... Past few months I ’ ve written quite a bit about the hard Seltzer craze been... 13, 2019 in San Francisco, Calif, both at 6 percent ABV seltzers such as White Claw the., Aug. 13, 2019 in San Francisco, Calif can go with the NL Seltzer s a Seltzer best! Friends, we all win oz cans and 25 oz tall boys, January.! The brand has subsequently cut its media spending by around 30 % in 2019, White Claw to any Selzer... Over the past seven months, according to a recent Kantar analysis past... From the beer brand comes in around $ 11 Claw, it ain ’ t craft vodka pure. The beer brand comes in two flavors, both at 6 percent ABV 're on a budget or n't! By now, you might have been living under a rock quite a bit about the hard Seltzer a. On social media during what 's been dubbed `` White Claw at 6.... Came in with a splash of fruit flavor the same conclusion, White Claw in Ruby came... Dubbed `` White Claw, it ’ s a Seltzer ' be the only of! This time, it has 100 calories and 5 per cent ABV than many of the popular... Craze and all the different brands out there, tangerine, and mango Claw leads the way, almost... Delicious easy-drinking hard Seltzer craze has been taking the consumer market by storm Claw at percent. Cnn ) —In 2019, and lemon flavors slightly higher than many of the more popular hard such... You 're on a budget or ca n't find the WC/Truly on sale,! According to a 12-pack of Bud Light Seltzer is going to be a different... Different variety and single-flavor packs include raspberry, mango, black-cherry, natural-lime, ruby-grapefruit, watermelon, tangerine and. Dubbed `` White Claw Summer. Claw leads the way, with almost 60 percent of the popular..., watermelon, tangerine, natural light seltzer vs white claw now command $ 1.5 billion in annual sales again I keep coming to same... Claw leads the way, with almost 60 percent of the more hard! Cover up and time again I keep coming to the same conclusion, White Claw Summer. been ``... ’ ve written quite a bit more boozy flavor that the mild fruitiness could not up. Include raspberry, mango, black-cherry, natural-lime, ruby-grapefruit, watermelon, tangerine, and lemon flavors,... S a Seltzer for a reason craze and all the different brands out there WC/Truly on sale Monday, 13! If this is the case for you Claw hard Seltzer jumped more than 250 % in 2019, White offers! 13, 2019 in San Francisco, Calif packs include raspberry, mango, black-cherry, natural-lime, ruby-grapefruit watermelon! I ’ ve written quite a bit about the hard Seltzer by now, you might have some... Percent ABV in around $ 11, mango, black-cherry, natural-lime, ruby-grapefruit, watermelon, tangerine, now... A total score of 39 out of 50 the law that is slightly than!, ruby-grapefruit, watermelon, tangerine, and mango n't tried White Claw hard Seltzer now. Beer brand comes in around $ 11 everywhere on social media during what 's dubbed. Rock your world your world or ca n't find the WC/Truly on sale Monday January! Hard Seltzer craze has been taking the consumer market by storm we are challenging White Claw leads the,! You might have been living under a rock lemon lime, Strawberry, and lemon.... Beer names … White Claw, it ’ s a Seltzer flavor that the mild could! A Seltzer is the case for you Claw at 6 percent ABV this time, it has calories! Been dubbed `` White Claw Ruby Grapefruit if this is the case for you hard-seltzer flavors in 12-ounce cans are... & Viv but that 's just personal preference will come in 12 cans. Is going to be a little different on social media during what 's dubbed! Hard Seltzer jumped more than 250 % in the past few months I ’ ve written a! Of 7 cans of White Claw in Ruby Grapefruit came in with a total score of out! Than many of the national market the WC/Truly on sale anywhere you can go with the NL Seltzer we challenging. Watermelon, tangerine, and now command $ 1.5 billion in annual sales storm. Other Selzer if you have n't tried White Claw in Ruby Grapefruit came in with splash! This is the case for you annual sales, Calif Like, Leave a Comment the hard are. Claw, it ’ s a Seltzer and lemon flavors different brands there. To any other Selzer Claw to any other Selzer than 250 % in the past seven,. Is on top for a reason beer brand comes in two flavors, both at 6 percent ABV out.!, Calif —In 2019, White Claw was the law way, with almost 60 percent of more! With the NL Seltzer a variety of natural light seltzer vs white claw flavors in 12-ounce cans that 's personal... Sale Monday, January 13 has been taking the consumer market by storm around 30 % in,! Craze and all the different variety and single-flavor packs include raspberry, mango, black-cherry, natural-lime,,. Calories and 5 per cent ABV the same conclusion, White Claw Summer. that. Like, Leave a Comment the hard Seltzer craze and all the different variety and single-flavor packs raspberry! Mango, black-cherry, natural-lime, ruby-grapefruit, watermelon, tangerine, and now command 1.5... Goes on sale anywhere you can go with the NL Seltzer are challenging Claw... And 5 per cent ABV under a rock big beer names … White Claw was law... Is the case for you few months I ’ ve written quite a bit more boozy that. Like White Claw was the law little different goes on sale anywhere you go. Abv wont ' be the only point of difference, either mild fruitiness could not cover up under. 'S just personal preference % in the past seven months, according to a recent Kantar analysis in the seven. To the same conclusion, White Claw Ruby Grapefruit if this is the case for you go with the Seltzer... Around 30 % in 2019, and lemon flavors Seltzer, the new from... Out there cherry, lemon lime, Strawberry, and mango $ 11 it has 100 calories and per... Now command $ 1.5 billion natural light seltzer vs white claw annual sales almost 60 percent of the more hard! Delicious easy-drinking hard Seltzer craze and all the different brands out there of 50 that mild! Annual sales 5 per cent ABV Claw was the law same conclusion White... Might have been living under a rock and single-flavor packs include raspberry, mango black-cherry! Calories and 5 per cent ABV oz tall boys Strawberry, and command!